The Power of Telling Your Company’s Story Through Video Animation

Has your website struggled with conversion rates? Maybe you’ve had recent customer interactions that made you worry people just aren’t quite grasping what your product or service is all about. In either case, creating a whiteboard or explainer video animation for your company or each of your products and services may be just what you need to make sure your message comes across loud, clear, and perfect every time.

A whiteboard or explainer video animation is a short, animated video – usually 30 to 90 seconds – that introduces a business, product, or service, and explains what it does and why a potential customer may need it to solve a problem they have. It’s a quick, easy way to make sure every potential customer is hearing your best pitch every time. The bonus? Including video content makes your website 53 times more likely to rank on Google, not to mention the 81% of consumers that would rather view video marketing than read a description.

In fact, whiteboard and explainer videos can lengthen a potential customer’s stay on a website well past the 8 seconds that’s currently the user average. Once they’ve viewed your explainer video animation, nearly three quarters are more willing to make a purchase. Add in the fact that explainer videos are shareable on social media and it’s easy to see why animation is one of the best ways to tell your company’s story and make sure customers are listening.

For more information on how Sites by Sara can craft an explainer video for your company, contact us today.