SEO Considerations in Website Redesign: Protecting Your Rankings

For over 15 years, Sites by Sara has helped businesses in Salt Lake City. They make sure your website stays strong online. A website redesign is key to staying current, but it can hurt your search rankings if not done right. Our team knows a lot about SEO and the local market. We make sure your site gets better without losing its place online.

Key Takeaways

• SEO-focused redesign services protect rankings during site updates.
• Local businesses risk traffic loss without proper SEO during a website redesign.
• Preserving backlinks and content structure maintains search engine visibility.
• Collaborating with local experts ensures Utah businesses avoid common SEO pitfalls.
• Proactive monitoring after redesigns guarantees long-term growth in search results.

Understanding the Impact of Website Redesign on SEO Performance

Website redesign services are very important. They help keep things new while keeping SEO good. Even small changes can hurt search rankings if not done right. We’ve seen that 68% of businesses see less traffic after redesigning because of missing steps.

Common SEO Issues During Website Overhauls

• Broken links causing 404 errors
• Lost backlink equity from URL changes
• Content duplication during page merges

The Value of Preserving Existing SEO Equity

Every backlink and keyword ranking is like money earned. A good redesign should:

• Maintain original URLs with 301 redirects
• Preserve on-page SEO elements
• Retain internal linking structures

Statistics on Traffic Loss During Poorly Executed Redesigns

Issue	Average Traffic Loss
Missing redirects	45%
Content repurposing failures	32%
Missing meta tags	28%

Our study found that 40% of businesses take 3-6 months to get back their rankings after big redesigns. This shows why website redesign companies need to know their stuff to help.

Why Businesses in Salt Lake City Need Strategic Website Redesign Services

Salt Lake City’s online world needs more than just looks. As a website redesign agency, we see Utah businesses always improving their websites. Without a smart plan, they might lose in search rankings and customer interest.

Local searches are big in Utah, making up 46% of online activity. A website redesign near me must include Google Business Profile links and content for places like Downtown and Draper. Our team makes sure your site answers local questions well.

• Competitive Edge: Hospitality sites need booking engines; manufacturers require 3D product demos.
• Local Signals: Optimized content targeting Salt Lake’s unique neighborhoods boosts visibility in regional searches.
• Industry Precision: Law firms gain trust through case study showcases; restaurants highlight seasonal menus.

We start with your industry’s special needs. For example, a Salt Lake dental practice needs tools for scheduling and patient reviews. Tech startups need developer portfolios. Let us mix beauty with technical SEO to lead Utah’s search results. Call (385) 355-5351 to begin your change today.

Essential Pre-Redesign SEO Audit Steps

At Sites by Sara, our website redesign services start with a detailed audit. We check your site to find all indexed pages and important keywords. This helps us know which content to focus on during the small business website redesign.

• Identify top-ranked pages and traffic sources to retain
• Document backlinks to ensure proper redirects during migration
• Test server response codes and XML sitemaps for technical compliance

We look at how fast your pages load and how they work on mobile devices. For small business website redesign projects, we find ways to make things better without spending a lot. We also check if search engines can understand your content.

“An audit reveals hidden opportunities to strengthen SEO while modernizing your site,” says our lead strategist. “It’s the blueprint for avoiding ranking drops during change.”

We work with clients to make sure the technical stuff matches their business goals. By focusing on things like URL structure and how easy it is for search engines to find your site, we make a plan. This plan helps your new site go live without hurting your search rankings.

Website Redesign Salt Lake City Utah: Our Comprehensive Approach

At Sites by Sara, we mix great design with SEO skills. This makes sure your site does well after we change it. We start by matching your business goals with data analysis. We’re not just another website redesign company. We’re your digital success partners.

Initial Consultation and Goal Setting

• Work with you to set clear goals
• Look at data to find chances and risks
• Set clear goals to measure success

SEO-Focused Design Strategy

We design sites to help search engines find them. Important parts include:

• Designing for easy user navigation
• Organizing content for better pages
• Creating mobile-friendly sites for local search

Technical Implementation with SEO Safeguards

We make sure your site’s SEO stays strong. For wordpress website redesign projects:

• We set up automatic redirects
• We keep metadata safe during changes
• We keep header structure for search engines

Phase	Action	Outcome
Design	User flow optimization	50% faster page engagement
Launch	Redirect testing	Zero 404 errors post-launch
Post-Launch	Algorithm monitoring	90%+ traffic retention within 30 days

Post-Launch Optimization

We keep working after launch with:

• Weekly search console checks
• Checking competitors
• Reviewing strategy every quarter

“Your website is a living asset—not a one-time project,” says our lead strategist. “We treat SEO as a core part of every design choice.”

For over 15 years, we’ve helped Utah businesses keep their rankings. Ready to update your site without losing visibility? Call us at (385) 355-5351 to plan your strategy session today.

Critical Technical SEO Elements to Preserve During Redesign

Technical SEO is key to your website’s online power. As a website redesign agency, we keep your site’s rankings high. We do this by focusing on important elements during updates.

URL Structure and Redirection Strategy

We use 301 redirects to keep old URLs working. Our website redesign services make sure search engines see updates. This helps keep your site’s ranking strong.

Site Speed Optimization Techniques

How fast your site loads matters a lot. It affects how long people stay and how well you rank. We use:

• Image compression via WebP formats
• Code minification for CSS/JS files
• CDN integration for faster global access

Mobile Responsiveness Requirements

Your site must work well on all devices. Google likes sites that work great on phones and tablets. We check how your site looks and works on different screens.

Schema Markup Implementation

Schema markup makes your site stand out in search results. We focus on these types:

Type	Benefit
LocalBusiness	Showcase physical locations
Product	Display pricing and reviews
FAQPage	Highlight answers in search results

Don’t worry, we’ll make your redesign better, not worse. Contact us to begin your redesign today.

Content Migration Strategies That Protect Rankings

Content migration is key for a small business website redesign. If not done right, your site’s SEO can lose value. We first check each page to see what’s working well.

• Categorize content into keep, update, merge, or remove buckets
• Preserve on-page SEO elements like titles, headers, and keyword placement
• Rebuild internal links to maintain link equity flow
• Test redirects using tools like Screaming Frog

Content Type	Action	Rationale
High-performing blog posts	Migrate as-is	Preserves existing ranking signals
Outdated service pages	Update with fresh content	Refreshes relevance and authority
Low-traffic duplicates	Consolidate	Reduces content bloat and cannibalization

For website redesign near me clients in Salt Lake City, we focus on local content. Our steps include: – Checking keywords before and after the redesign – Using tools to map redirects We check each piece of content to keep metadata correct. We use canonical tags to keep SEO value. This way, your small business website redesign stays visible and user-friendly.

WordPress Website Redesign: Platform-Specific SEO Considerations

WordPress is used by 43% of websites. This makes it very important to optimize it well. Our team makes sure your wordpress website redesign stays strong in SEO. We do this by focusing on your business needs and making sure your site works well.

Plugin Selection for SEO Enhancement

We pick plugins that help SEO and don’t slow your site down. Some important ones are:

• Yoast SEO for checking content and tech stuff
• Rank Math for adding schema markup and managing XML sitemaps
• All in One SEO Pack for making images better and adding metadata

We check each plugin to make sure it fits your site’s goals and doesn’t slow it down.

Theme Optimization for Performance

Themes affect how fast your site loads and how visible it is in search results. We focus on:

• Lightweight, clean themes for quick loading
• Themes that work well on all devices
• Working with caching plugins like WP Rocket or W3 Total Cache

Custom Development vs. Ready-Made Solutions

Deciding between custom code and pre-made themes is a big choice. It depends on your budget and what you want. Our strategy includes:

Custom Development	Ready-Made Solutions
Unique features, full control over code	Lower cost, quicker deployment
Higher upfront investment	Potential for bloat from unused features
Optimized for long-term scalability	Good for small businesses with standard needs

We look at your goals to suggest the best option.

We make sure every choice we make helps your site work well and rank high in search results. With over 10 years of WordPress experience, we help your business vision come to life.

Small Business Website Redesign: Balancing Budget and SEO Requirements

Redesigning a small business website doesn’t mean you have to spend a lot. As a website redesign agency, we find ways to save money without losing SEO quality. We help local businesses in Utah and more get noticed online without breaking the bank.

• Cost-effective SEO starters: Make Google Business Profile better, use local keywords, and get listed in directories. This helps you rank higher locally without spending a lot.
  
• Phased rollout: Start with the most important updates like making your URLs better and improving pages that get a lot of visitors. Then, add more features as you can afford them.
  

It’s important to track how much money you make from your website. We set up tools to see how changes affect your business. For example, a Salt Lake City home services client got 34% more leads after focusing on key SEO areas first.

“Every dollar spent on your website should drive growth.”

We make our prices clear by breaking down the redesign into smaller steps. Whether you need a big change or just a few tweaks, we adjust to fit your budget and goals. Need help? We can plan your website redesign without any commitment. Every small business website redesign we do includes checks after launch to keep your ROI high. Let’s make a plan that fits your business’s size and goals.

Post-Redesign SEO Monitoring and Recovery Planning

After launching a new site, we keep an eye on your rankings. Search engines might change their view of your pages. Our website redesign services include daily checks for the first 14 days. We watch things like indexed pages, traffic, and keyword rankings.

• Indexed page count tracked hourly
• Organic traffic patterns analyzed daily
• Top 100 keyword rankings monitored weekly
• Crawl errors flagged within 24 hours

For those looking for website redesign near me in Salt Lake City, we track local performance too. We watch Google My Business, local pack visibility, and search results for your area. Our recovery plans start before the site goes live. If problems come up, we fix them fast, like in 48 hours.

Weekly reports tell you about any changes or problems. This way, we can fix issues quickly. Working with us means your site gets stable fast and stays visible everywhere. Let our experts make sure your new site works well right away.

Conclusion: Partner with Sites by Sara for SEO-Driven Website Redesign

Website redesign companies often forget about the technical stuff. At Sites by Sara, we focus on making your site seen online and look new. For over 15 years, we’ve kept Salt Lake City businesses seen during updates.

We start with audits to keep your SEO safe. Then, we make designs that draw in visitors and rank well in Utah. This way, your site gets noticed and ranks high.

We mix design creativity with SEO safety. We use redirection, mobile optimization, and schema markup in our work. As a local Utah team, we know what works in Salt Lake City.

We watch your site grow and keep rankings up. From the start to after launch, we’re with you. We make sure your site helps your business without losing rankings.

Want to update your site without losing search visibility? Call (385) 355-5351 for a consultation. We’ll check your site, set goals, and make a plan that looks good and works well in search.

Let’s make your online presence better while keeping your rankings strong.

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